Dr. ShivThe longest 20:20 played everThe year 2020 will go down in our collective memories for a long time.1 min read·Dec 30, 2020----
Dr. ShivContent is ClownCollectively we all are degrading the “Content is King” phrase, to a stooping low. Am I a writer? This is a vital question to ask oneself.5 min read·Jul 17, 2020----
Dr. ShivWhere to keep my contact data? CRM or Marketing AutomationThis is a controversial topic discussed, when companies start using the tech tools viz., CRM and Marketing Automation.3 min read·Jul 8, 2020----
Dr. ShivMarketer or Magician? Intro to Marketing Maturity ModelAs a marketer do people expect you to do magic. Or close to it.4 min read·Jun 29, 2020----
Dr. ShivWhy marketing agencies remain small?Most marketing agencies start and end as small businesses. The clientele will range from 100 to 200, with an active ones at any time…2 min read·Jun 23, 2020----
Dr. ShivRound peg in a square hole: Why there is no MBA in Sales, in India?I am visiting prof in few of the premium B-schools in our country. I teach marketing courses, with a specialization on data-driven…2 min read·Jun 19, 2020----
Dr. ShivIs automation increasing manual work?I can’t talk about automation in general and restrict to marketing automation. A year back, I was in a board meeting of a 600 Mn$ business…2 min read·Jun 16, 2020----
Dr. ShivMarketing foreplay, really?No relax! This isn’t a contentious obscene material.2 min read·Sep 11, 2019----