Truth and falsehood keeps interchanging- with Time, that flows from past to future Perceived inside a limited time of human-musing! To continue as history; making people hysterical Saddened by unseen past and feared of assumed future gory! Spoke to a corporate friend. She said she is as good as the…

Collectively we all are degrading the “Content is King” phrase, to a stooping low. Am I a writer? This is a vital question everyone should ask before writing a piece of content. Big-Content is not as good as Big-Data Every day in 2020, there are over 500* million stories shared on Facebook. 300,000 active BOTs are there…

This is a controversial topic discussed, when companies start using the tech tools viz., CRM, and Marketing Automation. CRM is managed by the sales team. And the marketing team is responsible for marketing automation. They fight like cats and dogs. …

As a marketer do people expect you to do magic. Or close to it. Your boss may call and ask you why leads are drying up, ignoring comfortably the budgets you asked for. Your sales team may ask why we aren’t getting traffic like Uber. Worse is if you are…

Most marketing agencies start and end as small businesses. The clientele will range from 100 to 200, with an active ones at any time hovering around 10 to 20. Why is it this way? Being a corporate marketer for over 20 years, I have lots of friends in this business…

I am visiting prof in few of the premium B-schools in our country. I teach marketing courses, with a specialization on data-driven marketing & inbound practices, and standard courses viz., Strategic marketing, Marketing Research, B2B marketing et al. For the past few years, I have been watching the placement trends…

I can’t talk about automation in general and restrict to my domain — marketing automation. A year back, I was in a board meeting of a 600 Mn$ business. Their CMO presented the proposal to automate marketing. She did a good job of highlighting its benefits. Her peer CXOs were…

No relax! This isn’t a contentious obscene material. It is about marketers wooing customers, to turn them on. And both of them humans. How different it could get? Human behaviors are the same and only the context differ! Customers flee from intrusive marketers, as they feel stalked. They play it…