Dr. ShivThe longest 20:20 played everThe year 2020 will go down in our collective memories for a long time.Dec 30, 2020Dec 30, 2020
Dr. ShivContent is ClownCollectively we all are degrading the “Content is King” phrase, to a stooping low. Am I a writer? This is a vital question to ask oneself.Jul 17, 2020Jul 17, 2020
Dr. ShivWhere to keep my contact data? CRM or Marketing AutomationThis is a controversial topic discussed, when companies start using the tech tools viz., CRM and Marketing Automation.Jul 8, 2020Jul 8, 2020
Dr. ShivMarketer or Magician? Intro to Marketing Maturity ModelAs a marketer do people expect you to do magic. Or close to it.Jun 29, 2020Jun 29, 2020
Dr. ShivWhy marketing agencies remain small?Most marketing agencies start and end as small businesses. The clientele will range from 100 to 200, with an active ones at any time…Jun 23, 2020Jun 23, 2020
Dr. ShivRound peg in a square hole: Why there is no MBA in Sales, in India?I am visiting prof in few of the premium B-schools in our country. I teach marketing courses, with a specialization on data-driven…Jun 19, 2020Jun 19, 2020
Dr. ShivIs automation increasing manual work?I can’t talk about automation in general and restrict to marketing automation. A year back, I was in a board meeting of a 600 Mn$ business…Jun 16, 2020Jun 16, 2020
Dr. ShivMarketing foreplay, really?No relax! This isn’t a contentious obscene material.Sep 11, 2019Sep 11, 2019